Goldberg, H. (2014, June 26). This Ad Completely Redefines the Phrase “Like a Girl” Retrieved November 9, 2015, from http://time.com/2927761/likeagirl-always-female-empowerment/
This video is part of the “Like a Girl” campaign. In this video, males and females of various ages are asked to act out different actions “like a girl.” Each one of them performs the action in weak manner as if doing something like a girl lacks strength. The video then shows girls who are younger, to do the same actions like a girl. They all do these with full force because to them, doing something like a girl is giving it all you got. This brings a question to the stigma that society uses the term “like a girl” to describe something that has a negative connotation or something that displays weakness.
I chose this source because it brings a question as to why women conform to this social norm that doing anything like a girl is a bad thing. We as a society tend to follow trends and shape how we act based on what others think. We spend a lot of time worrying about other’s perceptions of ourselves so much that if we are doing something outside of the norm, we let it affect our self esteem. In an article from KTLA 5, a story is shared of a 13 year old girl who committed suicide by jumping off of a bridge following the release of a video of her father punishing her for something she had done. Further, “Board certified child and adolescent psychiatrist Dr. Jodi Gold told WPIX that parents who are at a loss as to how to best help a bullied child, the first step is to make sure you’re not part of the problem.” What wasn’t meant as a malicious act by the father, eventually pushed this little girl over the edge. This public shaming video has the same effect on self esteem that getting teased for doing something like a girl does. It may not be meant as a put down but the affects can be detrimental. Girls already deal with so much pressure to conform to society’s expectations of them. To make them feel bad for being who they are is not only unhealthy, but extremely unnecessary.
My reaction when I first saw this video was shock. I was shocked that everyone unanimously associated “like a girl” with weakness. What shocked me the most was that when the segment went over the little girls, they all associated “like a girl” with strength. What happens in adolescence that changes a girl’s opinion from being confident about being a girl to being ashamed? Is it something we do as parents? Is it society? Whatever the cause, I am glad to see this campaign. Doing something like a girl is not something that should be associated with negativity. I have always seen efforts for female empowerment but nothing specifically for girls and I think that this ad targets the most fragile age in development.